Image Optimization - Performing A Crucial Factor In SEO Perfectly

Forgetting about images while discussing about SEO is like neglecting search engines while discussing about the internet.

image Optimization
Image Optimization Best Practices

However, there are some bloggers that try to optimize their blog posts properly but forget one of the most important part which is Optimization of the post images.

Are you an internet marketer, are you a blogger or do you have anything to do with the internet at large? This lecture is for you.

After going through this article, you will be able to reduce the size of your image in a post so as to facilitate easy loading of a page which is a key factor while discussing about SEO.

Since a lot of people nowadays search for images, it is very important to learn how to Optimize a blog's image.

What is image Optimization?

This is a means of reducing the size of an image used in a post. It helps in faster loading of a webpage and as I do refer to it, "image of post is the best traffic generator"

Reasons image Optimization is important

  • Improves the SEO of your post
  • Reduces the loading speed of your blog
  • Signifies how explanatory a post is to search engine
  • Custom images helps in driving traffic to one's blog since a reference will be given which will be directed to your url.
  • High ranked images helps in driving massive traffic to a website.

This is interesting

How to find images to use in your blog post

Until I discovered that i have been messing around with copyrighted images from google images, I have always believed that there is nothing wrong with where one gets his images from.

downloading post image from google
Downloading post images from google

Here, I want to share with you where you can get stock images free. You can search for images related to the Content of your article easily and download them.

Sites like Free digital photosMorgue filePixabay provides free stock photos while Shutter stock provides professional paid photos easily.

These websites above can help you with beautiful images for your topics. Do not get images from google anymore as it might warrant unnecessary disturbance on your blog. It's advisable for one to create his own custom images himself so as to be free from copyright infringement issue.

Creating one's unique custom image

canva image creator tool
Canva image creator tool

To create a custom image for your blog posts, you need to use any image designing tool. For the non-designers some sites can help by providing you with beautiful fonts and designed templates. Such sites include, Canva and PicMonkey. These are the best when you are a non-designer and free to use too.

Here is the deal

How to optimize post images

1. Choose the right file name: This is mostly regarded as irrelevant by most people and that makes them neglect giving an image a perfect name for the article in question.

Sometimes, I do add my keywords to the image name and this has helped me a lot in ranking high for an image relating to my posts in search engine.

For example, if you are writing an article on how I reduced my bounce rate to 0, your image name can be Reduce Your Website's Bounce Rate.

Note: Do not compact those words and also do not use irrelevant names on your images. Either use spaces or hyphen to separate each word that it will be easy for both human and search engine to understand.

2. Compress images and reduce the size:
This is another most important task to carryout before uploading an image on your website. It helps to reduce the loading speed of your blog by presenting your server a lesser sized image and content to load.

Your page's loading speed is a major determining factor in SEO and also helps in reducing bounce rate on your site.

The size of your image should be so small that it will be able to be picked by social media's. The best size should be 200 x 200px. 

You should also consider your site's width while creating your image. Most of website's area width comes with 600 - 700px and should be put in consideration while creating your post images.

Most times, you will download stock images from the website's provided above and the images will have high image sizes, what you should do at that point is to resize those images first before uploading it to your blog.

Note: Uploading images before resizing kills a website's speed more because your server will have to load the larger size image before loading the smaller size image. So, it's not advisable.

 You can easily resize your images with these online tools Pic Resize and Pic monkey free and perfectly.

Sometimes after resizing your images, it still has large size. This can be attributed to the quality of the image. The higher the quality, the higher the size. When you notice this, you need to compress the image sizes with an online tool called tiny png. This tool will not destroy the beauty of your image rather, it will just reduce it's quality a little without affecting it's aesthetic and by so doing, it will help improve SEO.

3. Using of ALT text: 
Using an alt text is a way if telling the search engine what the image is all about and thereby helps in ranking if that image for that specific keyword. This also tells the search engine that an image is present at a particular spot since it cannot read an image ordinarily.

Choosing ALT text sometimes can be very challenging but the most important thing to bear in mind is the use of your post's keywords as your ALT text. The rule behind this is to use images stating clearly the post title before adding your ALT text to it.

For example, Do not add an alt text to a dull image on your post with the keyword such as chrome extensions for bloggers. As you can see, they have no connection and you can be penalized by search engines for that.

Adding image alt text
Adding img alt text

Adding an ALT text to image is very simple. Just add this text to the image alt="Add your alt text here"

For example:
<img src="Exceptional-SEO-Tools-Of-2017.png" alt=" SEO tools of 2017"/>
 To add an alt text on wordpress, use media uploader and to add an alt text to blogger, go to the HTML version of your post and locate the specific image you want to edit the alt text. Then navigate to the last part of the image code and add the alt text as explained in the example above.

These are simple things to remember while optimizing an image

  1. Heights and width of images.
  2. Remember to remove hyperlinks of images.
  3. Use image formats of PNG, JPG and GIF.
  4. Use captions to further describe the image.
  5. Use image sitemaps.

Since reduction of image size is an essential thing to do when considering SEO, I believe this has been able to help boost the SEO of your website posts. If there is any suggestions or complaint about the topic in question 'Image Optimization', kindly use the comment box below. You should also tell us if it worked for you too. Thank you.


wow! what an awesome post you have here.

it really helped a lot. thank you
Thank you Anil for your kind words. I will try to give the best.
very good article
Hello Akash,

Thank you for your kind words. I will do my best.

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