What Search Engine Marketing Mean And It's Importance

Search Engine Marketing and It's Importance

Have you ever come across that word search engine marketing (SEM)? I guess you will be asking yourself what that word really mean by now, it's difference from SEO. Also, you will be arguing within you which one among the two that is more important.



According to Wikipedia, Search Engine Marketing means a type of internet Marketing that involves the promotion of a website by increasing it's visibility in search engine result pages (SERP) through paid advertising.

According to Search Engine land, Search Marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid effort.

In a lay man's language, this is the process of advertising one's website in search engines so as to get more traffic and visibility online.

All these are the direct description of what search engine marketing really mean. From the description above one will understand that both search engine optimization and paid advertisment are under search engine Marketing. This is a broad subject and has to be discussed extensively.

What's the catch?

Learning about search engine Marketing is very important because it will help you to understand the importance of search engine optimization and also advertisment. What you don't know about search engine marketing is that every big firm online carryout this activity including Google and Facebook.



  1. Helps in websites visibility on search engines result pages
  2. Direct more visitors to one's site
  3. Helps the search engine in understanding the aim of a web page well
  4. In most cases, generate more income to a website/blog owners.
  5. Helps in the master of search engine optimization and social media marketing.