What Search Engine Marketing Mean And It's Importance

Search Engine Marketing and It's Importance

Have you ever come across that word search engine marketing (SEM)? I guess you will be asking yourself what that word really mean by now, it's difference from SEO. Also, you will be arguing within you which one among the two that is more important.



According to Wikipedia, Search Engine Marketing means a type of internet Marketing that involves the promotion of a website by increasing it's visibility in search engine result pages (SERP) through paid advertising.

According to Search Engine land, Search Marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid effort.

In a lay man's language, this is the process of advertising one's website in search engines so as to get more traffic and visibility online.

All these are the direct description of what search engine marketing really mean. From the description above one will understand that both search engine optimization and paid advertisment are under search engine Marketing. This is a broad subject and has to be discussed extensively.

What's the catch?

Learning about search engine Marketing is very important because it will help you to understand the importance of search engine optimization and also advertisment. What you don't know about search engine marketing is that every big firm online carryout this activity including Google and Facebook.



  1. Helps in websites visibility on search engines result pages
  2. Direct more visitors to one's site
  3. Helps the search engine in understanding the aim of a web page well
  4. In most cases, generate more income to a website/blog owners.
  5. Helps in the master of search engine optimization and social media marketing.

Good Keywords Software Free Download

Good Keywords Tool Free Download

If you go into SEO deeply, you will discover that Keyword Planner isn't a nice keywords tool. However, for your post to be completely optimized, you need to carryout a keyword research. With the help of this software Good Keywords, you will be able to manage your keywords effectively. Good Keywords has the ability to query search engines, create Keyword Phrases and also detect the misspelled version of keywords. It allows importing of keyword phrases from csv files and also manually adding of Keyword. This is the latest version of this software. To download Good Keywords Software free,  just scroll down and click download. To unlock the file use the password "whitehatseo"

FILE SIZE: 2.7 mb



9 Best SEO Practices You Can Make Use Of Right Now

Success they say doesn't come by lazing about, it requires total commitment and determination. There are SEO Practices experts don't fail to do and these are what we are about to discuss in this article.

According to SEO techniques from Brian Dean, he said "People that succeed in SEO do two things well

Firstly, They identity SEO techniques that gets them results,

Secondly, they put 100% of their resources into executing and scaling those techniques"

In this tutorial, I will group these SEO practices into two according to the consistent usage of them.

They include;

  • Permanent Practice and
  • Continuous practice.
Permanent practices are those practices being carried out once during the setting up of a website, while continuous practices are those ones being carried out every minute to ensure the smooth ranking of a website in any search engine. Below are the practices explained in details.

4 Tips On Best Permanent SEO Practices

1. Website Tittle

This is a very difficult yet most important in optimization of a website. It requires a thorough research on Keywords that are highly relevant to the theme of your business.

It is this website tittle that tells the search engine where and how to classify a website while rendering a search result. It should be highly understandable and speaks the mind of the website well.

In search result pages (SERP), it is the keyword in the website title that will be highlighted when a user searches for a keyword contained in the title. This enables your website to rank first since it contains exactly what is being searched for.

This is an example.

Let's say the aim of your website is for internet marketing so, your title can look like this; 

White Hat Move - Ultimate Solution To Your Internet Marketing

Best Practices

  • Make Website title short. Not more than 55 characters
  • It should be written this way Website Name - Keyword
  • Always start it with your website name followed by either - or : before the proper Keyword

2. Meta Keywords

Even though keywords are being added to every part of a website content, there is a place set aside for complete placement of the Keywords one wants to rank for in Search Engine. This place is the meta keywords.

Best Practices

  • Use short Keywords
  • Do not write a specific Keyword twice or more
  • Use keywords related to your website content
  • Write as many words as you can

3. Meta Descriptions

Just as the name implies, it is the full description of your website content. This is what makes search engine users to click on your website shown in search results. Remember, while writing a description for your website you should always add keywords inorder for it to be able to be fetched when those keywords are searched for.

Best Practices

  • Keep your description as short as possible because search engines will not display all the words in the description more than 150 words and this might affect the meaning one supposed to get from it.
  • Add keywords in your descriptions
  • Always write compelling descriptions

4. H1 Tag

A good website must have a universal header tag which helps the search engine to understand the website more. This tag can be either lengthy or short but to it is more preferable to keep it short inorder to keep your website organised and beautiful too. It should be placed just immediately after the <body> of your website html.

For example

I used the name of my website as the header tag on this website. "White Hat Move"

Best Practices

  • Use short h1 tags.
  • Use H1 tag to strongly recommend your website to the search engine for a specific Keyword searched for.
  • Do not change H1 tags often..
  • Keep it unique also.

5 Tips On Best Continuous SEO Practices

These can as well be divided into two namely; On-page and off-page SEO

Best On-page SEO Practice

5. Keyword In Post Title

Every post must have a title and a good title must have a keyword included. Since everyone thinks in different ways, the way I search for things on google might not be the way you search for things but one thing is certain "we include a keyword in our search".

To display a result of your search, search engine doesn't search humans heart to know what he meant. Rather, it expects you to type in a related word on what you are looking for before it can get the results for you.

Inorder to be found when someone types a specific word on search engine, you should always include that word on the post title making sure it is not 

Best Practices

  • Do not use same keyword more than once on a specific post title. For example:  Assuming you want to rank for Real Website from this title "How to determine Real Websites on any Real Website" you might be wondering what is wrong with the title but Google takes it seriously when you try to manipulate the search bots.
  • Make your post title short and straight to the point.
  • Avoid using characters that are not alphabet and numbers
  • Try including numbers on the post title, example: "111 reasons you fail exams"
  • Add what I call spices on your post title. Example; Free, Hot, best, secrete, extensive etc.

6. Header Tags on Posts

After you have added a universal h1 tag on your website, there is need to use other header tags such as h2, h3, h4, h5, h6 on your post. These are named according to hirachy in a descending order, h2 is highly recognised followed by h3 to h6 which is less recognized.

Headings usage from yoast explained the importance of using a heading tags while writing a long post. Also, Brian Dean on his long post on anatomy of On-page seo pointed on the use of header tags. This will not only tell you how important the use of those tags are but will also contribute to an effective use of them too.

Best Practices

  • Try to include keywords on the header.
  • Select header tags according to the header importance.
  • Do not force keywords on the header.
  • Always use header tags on every post made
  • Header tags must correspond to the theme of the post.

7. Post Contents With Keyword Phrases

A well written content must correspond with the title of the post. It is where the whole idea of the title is explained extensively. Since this is where all the attention of a visitors gets to, there is need to use your keyword phrases in few places on your content. This is to allow search bots or crawlers detect the keyword you intend to rank for and also recognize your post as a worthy post to that keyword being searched for.

Best Practices

  • Using related keywords is more preferable
  • Use your exact keywords not more than 4 times on a long post
  • Don't ever force a keyword on a sentence it can result to a detrimental result from the search engines.

8. Post URLs

URLs are also determinants in SEO. Post URLs according to experts said that it helps visitors know what the page is all about before clicking on it. A well written URL should be easy to be memorized easily, in such case it should contain only the keywords after the website URL.

Best Practices

  • Make it Short.
  • Highly Explicit
  • Must not contain _ and other special characters
  • Keywords should be separated not with a space but with a hyphen (-)

9. Link With Anchor Text

There is always need to include both internal and external links on a post. Search engine crawlers sees those links as related to the context of the post and adds them to the database for next crawling. It shows to bots that before writing that post, it was well researched and has an important information to offer. There are also a way to include a link in a post instead of the usual full address. This unique way is called wrapping an URL with a unique anchor text.

It is adviced to use anchor texts that best describes the title of the URL or the theme of the URL being linked to so that when bots gets to it, it will automatically understand what the link is all about.

Best Practices

  • Do not use complete page address of the resource when linking to another url
  • Make use of both short and long anchor texts
  • Avoid using that phrase "Click here" as it doesn't describe the theme of the page being linked to.

How To Get Immediate Website Ranking From Google Using Source Code Viewer

Website Ranking
Website Ranking From Google Using Source Code Viewer

The most important tool for ranking which no one has thought of is the website source code viewer. This is a tool which can take one unexpectedly into number one spot for a specific keyword searched on google. In viewing a website's source code, there are many things to keep in mind which will serve as the targets. Those things will be discussed in details in this article.


I didn't just woke up and devised this technique. It has been what I have been using for over five years, but the only difference is that I was not using it for search engine optimization all the while.

I discovered the usefulness of website source code when I was managing my wapsite back then in 2010 at wapka. Those periods, I can completely redesign someone's website just by viewing his source code.

Sometimes, it brings alot of problems because then, no one wanted to see his website's design elsewhere. This I did and always come out successfully, but today it's importance has grown wide.

Simple Processes To Follow And Index Your Website Using Website Source Code.

1. Find A Good Source Code Viewer

Most times, browsers have this feature embeded on them and to find the source code of any given website, all that is required is to

  • Go to the website
  • Right click at any position on the website
  • Scroll down to view source and click on it

Doing this, the full source code of the page will be displayed immediately. From this, one can get any information he needs by just scrolling to the position on the code that has the phrase he wanted.

Submit Express
Submit Express Source Code Viewer

However, some websites usually disable this right click feature by adding a line of JavaScript to the website code. This doesn't prevent one from completing his task because that feature is also made available online. One can easily visit submit express snooper for the source code of any site.

2. Find Best Websites Of Same Niche

Since you already know what you want to blog about, this will not be anyway difficult. All you will have to do is to search for one of the keyword related to the niche you want to venture into using any search engine.

Now, from the results that will be displayed, you will discover that the best websites were the ones that came first. Copy the name of the domain on the first spot and past it on the submit express source code viewer, solve the captcha and click on the view source code. The full source of the website will be displayed. 

For Example

Search Result
Search Result Of A Keyword

Let's say you want to go into Internet Niche and specifically about SEO, then you will need to search for "SEO Technique" which is a keyword in SEO. This will bring out websites that talks about SEO and from there, you can choose the best which you will copy.

It's now time to do the main job, just follow the third step below

3. Find The Website's Meta Description

Meta Description is the identity of a website. As the name implies, it's it what tells the search engine bots what the website is all about. This is a very important tool in SEO.

Copy the meta description as it is and paste on your own website html code, but this time don't save it.

Edit the description completely to show your website data leaving the importance parts which will help define your website.

Why do you have to copy this?

Since writing an SEO friendly meta description is hard, instead of writing what won't attract search crawlers, copy the one written by an expert of the same niche. This will not only help boost your ranking, it will also help you understand the importance of site description and how to use it.

Website Meta Data
Website Meta Data

4. Find And Add Meta Keywords

Just the way you did to the meta description, copy the keyword used to define the website's content and paste at the space for your Keyword in the html editor. 

This time, there will be no editing or instead of you removing a keyword from it, add to yours. This will ensure you don't miss any bonus going to that keyword in search engine results.

Here is an example!

If the keyword you copied look like this 


Don't use!

"SEO, www, vvv, hggd, Tek, tevh"

Although it's effect has not been verified but it's better you avoid it. If you look at the example closely, you will discover that the difference is the space.

5. Edit The H1 Tittle

Header1 Format
H1 Format

The importance of H1 tag can never be over emphasized, it's another most important determinant of ranking. To edit this tag, just locate the H1 tag of that website you are copying and using your sense, know how the H1 tag was written and placed.

This time, don't copy the person's H1 tag but copy the style. Then add your own tag exactly at same place he added his.

The only fatal mistake you should avoid here is copying the website's content verbatim. This will tell google crawlers that you don't have any new thing to give and might result to complete removal of your website from the search engine. If avoided, your website ranking will be done in seconds.

Download Fresh List Of High Web 2.0 Websites To Submit To

Get  Fresh List Of High Web 2.0 Websites To Submit To. The list is arranged in descending order according to it's hirachy from PR9 to PR1. Web 2.0 sites are high authority websites that allow sharing of Informations online. This list was compiled by green hat world.

But why do I need to submit my website to them?

This was exactly one question I kept asking when I started learning about SEO not until I later saw its effect. After the submission of my website, my site rapidly moved from 23 million to 7 million in alexa ranking just within one week of launching. This might sound like a joke but it is only to those that haven't seen the effect of backlinks to a website.

Getting backlinks is no longer a new story and these are the most secure places to get quality backlinks. All you have to do right now is to suspend everything and make use of the list. To unzip the file, use


Web 2.0 Sites 
List Of Web 2.0 Sites Download

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