|Keyword Research In Adsense Ads|
It's no longer a new news that before writing a post, there must be thorough Keyword Research. So many SEO experts have also said alot on how to carryout keyword searches inorder to understand your customers better. But the main issue here is nolonger how to find a good keyword for your page to rank higher in search engine result pages but how the good keyword you found boosts or converts visitors into customers using Google Adsense.
To understand more on how to search for a Profiting keyword in your niche why not consult Moz keyword research page so as to have more insight on how your customers behaves on search engines. Brian Dean has also prepared a more comprehensive article on how to do keyword research for SEO.
Well, all these has been said but what's missing?
Several times, Google Adsense owners complain of a poor or a non increasing earning which the cause is still unknown to them. They keep on writing to Google to get things fixed but it seems Google is paying deaf ear to their plea and complaints. Maybe they are and maybe they aren't.
Where have you done it wrong?
I know you must have been searching and using keywords in all your posts but have you taken time to understand how those keywords affects your Adsense earning? I guess it's a NO. If thats the case, I believe you have not made use of the Google Keyword Planner Or other Keyword Researching tools from the best SEO tools websites.
What if you have made use of the keyword planner but doesn't really understood how it indirectly affects Google Adsense?
From this juncture, I will like to teach you how your keyword affects Adsense earning.
Remember that the world we are is the world of businesses, and a single person can't carry-out all the task required by billions of people at once. So how will he do it? Fine, he will employ the services of other people inorder to peform efficiently.
Has Google done this with us, why not find out below?
Google is a trusted business enterprise that has millions of advertisers on its platform. They serve as the trustee whom the advertisers trust to deliver good services which they require. But since google is trusted and won't like to disappoint it's customers, they employ you through the Adsense program.
What will Google gain since they are paying me?
Remember the aim of every business man is to make profit and it's only a greedy business owner that fall because of not being highly calculative on the quality of profit he makes once. Google in this sense is not greedy and will like to partner with any website owner they think their adverts will do well in their website.
So how is this money shared?
According to Adsense, for every advert viewed or clicked, 68% of the advertisement money goes to the advertiser (here you that placed the code on your website) while 32% goes back to them as the initiator. This is an agreed deal which you have to understand before embarking on the Adsense program.
But there's a catch
Have you ever asked yourself why the Google's keyword planner is located at the Google Ad words account?
Here is it
Ad words is the advertisement program Google initiated where it's customers place adverts and customize how it will be charged. By so doing, for each keyword Google advertiser wants to advertise for, he places a certain amount of money on the advert according to its relevance to him. Now, you as a keyword Researcher gets to those keywords that a large amount of money was placed on and try to utilize it's conversion rate.
How will you do that?
Since Google shows advertisements on your website according to the content you have, remember if you also use that keyword from keyword planner that has large amount of money attached to it on your website Google will start showing ads based on that keyword too. If that's the case, you have the opportunity of earning 68% of that amount while Google earns 32%.
The clear picture of this?
This is the smart way to look at it
You use keyword planner to find keyword that has high amount of money placed on it, then you copy the keyword and use it as your post keyword. After a while, Google detects the keyword's presence on your website and starts showing ads related to that Keyword which has high amount of money placed on it. Then, your visitors view/clicks on the ads, you will earn 68% of that revenue while Google earns 32% too.
Here is an example
If I put SEO in the Google's keyword planner to get idea of the related keywords this is what I will get
|Keyword Planner SEO Result|
From the bid suggested column, you will discover that the Keyword SEO has a suggested bid of $3.97 so what is this sending to your brain?
This simply means that 68% of $3.97 is up for grab and it only will take that you publish a post which has SEO as it's keyword on your website and then leave Google bots and crawlers the rest of the work to finish it.
What if you choose wrongly?
"Choose wrongly" in this sense means choosing keywords that has alot of competitors and can result to your post not being able to receive enough visitors which will trigger Google crawlers and make them approve the ads with the keyword SEO on your website. So, if you choose wrongly, you will stand the chance of not qualifying for the advert which you are looking for.
You may be wondering
How then will I get the right one for my topic?
|Keyword Research With Low Competition|
You will see from the image above that there are lots of other suggestions that has low competition and sometimes lower Keyword search too but it should not be your problem. Your problem should be to get a promising keyword which has low competition and also targets your unique customers. By doing so, you will have a higher chance of getting Google's ads displayed on your website relating to that keyword.
Having understood how to carryout effective Keyword Research, you will start converting that your decreasing Adsense account to a rocket like increase and you will be glad you read this article. If for any reason you won't start converting a huge amount into your Adsense account today using Google keyword planner, just bookmark this page for it will be of great help at the long run.